Media & Media Kit

Here’s where you can find all the assets you may need to help with event planning, media inquiries or getting more information about Jeff Lyons.

For review copies, excerpts, or other publisher-related requests please contact the marketing contact at Focal Press: Sloane Stinson

For interviews please contact Jeff Lyons directly at:



Jeff Lyons is on a mission to help writers become more productive artists and masterful storytellers. As a professional writer, bestselling author, and a popular story development consultant he has worked in the film, television, and publishing industries for more than two decades helping literally thousands of screenwriters and novelists to tell better stories, including New York Times and USA Today bestselling authors, produced screenwriters, and film and television production companies.

He is an instructor through Stanford University’s Online Writer’s Studio, and is a regular guest lecturer through the UCLA Extension Writers Program, and the Producers Guild of America’s annual producers diversity workshop. Jeff’s writings on the craft of storytelling can be found in leading magazines like The Writer’s Digest, Script Magazine, and The Writer Magazine.

As a recognized story expert, Jeff is a regular presenter at leading industry tradeshows and conferences. His new book Anatomy of a Premise Line: How to Master Premise and Story Development for Writing Success (Focal Press) has been described as , “ ... a map through the story forest ... every writer on the planet needs coffee, chocolate, and this book.”

His personal mantra affirming his mission to empower storytellers is, “Listen to everyone. Try everything. Follow no one; you are your own story guru.


Premise Line 3D tracyIf a story is going to fail, it will first do so at the premise level. Knowing how to create, design,and validate a story premise idea are essential skills every writer needs in their toolbox. The premise line is the only reliable tool that can tell writer, before they start writing pages, whether or not their story will “work.” It is their canary in the coal mine, and when fully mastered can save any writer time, money and months of potentially wasted writing. In this book readers will learn how to master the process of premise line development—the essential first step in any book, screenplay, or creative nonfiction work's development process. The focus of this book is to get a writer into a place with their story's development, such that they are positioned for success BEFORE they start writing pages. If they already have a lot of writing done, that's okay. The point is to give then a set of tools for their writing toolbox that they can use on any story, be it fiction or creative nonfiction. You've heard the old saying, "Give a man a fish and he eats for a night. Teach a man to fish and he eats for a lifetime." That's what this book is going to do; teach writers how to fish, so that as they move through their writing careers they will be less likely to get lost in the story woods, or paint themselves into narrative corners. Anatomy of a Premise Line is designed to streamline any writer's development process; saving them hours, weeks, and even months of wasted writing time; and arming them with craft tools that will serve them for many years to come, as they move toward their writing dreams.

What the Reader Will Discover:

  •  How can you save time, money, and wasted writing? — This book will show you how to do all three and do it reliably over and over for every story you write.
  • How Can you tell if a story will work? — Lots of writers think they are telling a story, but they are not. This book gives you a guaranteed method for figuring out early if your story is a real story, and whether it will have legs.
  • Is a story high concept? — Learn what high concept really means and how to quickly assess to what degree your story is or is not high concept, and then what to do next.
  • What is a story premise and why should you care? — This is one of the most confusing ideas in creative writing and one that all writer need to understand, because a premise is so much more than just a pitch tool — it's your lifeline!
  • What is a log line? — Another confusing term that is essential for every writer to master, because almost everyone thinks premise lines are log lines — they are not! Learn the difference and why the difference matters to your writing.
  • Can you test any story idea and and know if it will work, before you start writing? — The answer is "yes," if you know the 7-Step Premise Testing Process. This book will teach that to you.
  • What if you get blocked? — Writer's block is 99.9 percent smoke and mirrors and .1 percent substance. You can only do something about the .1 percent part. This book teaches you the only time a writer can be truly blocked, and a guaranteed process for busting that block once and for all—along with the myth of writer's block.
  • And Much More ...





  • q-iconWhy did you write this book? Aren't there enough books out there on "how to write"?

  • q-iconWhat problem does your book try to solve?

  • q-iconIs this book for screenwriters? Novelists? Nonfiction writers?

  • q-iconIs this a beginner's book, or can experienced writers benefit as well?

  • q-iconWhat differentiates this book from all the other how-to-write books in the market?

  • q-iconWhat do you mean when you say, "Storytelling and writing are two different things." How are they different?

  • q-iconWhat do you mean when you talk about story structure? Why is this important?

  • q-iconWhat is a story, anyway? And how do you know if you have one?

  • q-iconWhat is a moral premise? Does a story need one to be a story?

  • q-iconHow do you view writer's block and what do you recommend for busting it?